4K HDR3: the next generation of picture quality
A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.
Picture of Z9D 4K HDR with Android TV
4K HDR Processor X1 Extreme
Made to enhance the latest generation of 4K HDR pictures, the 4K HDR Processor X1 Extreme brings reality to every scene. With 40% more real-time image processing than our renowned 4K Processor X1, it delivers unprecedented picture quality for everything you watch, upscaling content from any source nearer to 4K HDR quality.
Picture of Z9D 4K HDR with Android TV
Object-based HDR remaster
By analyzing the objects in each scene individually, the 4K HDR Processor X1 Extreme's Object-Based HDR remaster optimizes and enhances colour and contrast. It brings everything you watch closer to the quality of HDR. Dark elements get darker, bright elements get brighter and everything in between is more accurately lit, for never-before-possible realism in every scene.
Backlight Master Drive
The Backlight Master Drive is a backlight technology that combines an ultra-dense LED structure, a spectacular algorithm and a completely new optical design. Powered by the 4K HDR Processor X1 Extreme, this technology delivers incredibly deep black, dazzling lights and more vibrant colour than you've ever seen on the big screen.
Dual database processing
The 4K HDR Processor X1 Extreme has two imaging databases that work together in real time to improve your picture. By searching through thousands of picture patterns in Sony-exclusive databases for noise reduction and super-resolution, they remove unwanted noise and upscale every image to the clarity of 4K, so you can enjoy incredible picture quality no matter the source.
Super Bit Mapping 4K HDR
The 4K HDR Processor X1 Extreme's Super Bit Mapping 4K HDR creates a smoother, more natural picture by minimizing its colour banding. With 14-bit powerful signal processing, it breaks up the solid bands of colour of an 8-bit or 10-bit source, up-converting to 14-bit equivalent gradation, with 64 times more colour levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle colour gradation.
Backlight Master Drive Calibrated beam LED design
The Backlight Master Drive has a new optical LED design which keeps light only where it's needed in each scene. By gathering light more effectively, the design reduces diffusion and the flare effect that might be seen on other full-array TVs, for greater brightness and more accurate contrast than ever before.
Backlight Master Drive Discrete LED control
Combined with the latest local dimming algorithm, the Backlight Master Drive discretely controls each LED in the ultra-dense structure. This delivers total precision for unparalleled contrast and realism.
X-tended Dynamic Range PRO: backlight brilliance
This unique backlighting algorithm faithfully reproduces a far wider brightness range than a conventional LED TV with brighter peaks and deeper, more revealing shadow detail and blacks. When combined an HDR signal you'll experience even greater brilliance in every scene as it increases the quality of HDR with finely-gradated bands of colour and more vibrant colours.
4K X-Reality PRO: enhance every picture up to 4K
Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.
Unique to Sony, a TRILUMINOS Display enriches your viewing experience with a wider palette of colours and more natural shades and hues. A TRILUMINOS Display excels at reproducing reds, greens and blues colours that are notoriously difficult for TVs to display accurately. It also displays skin tones beautifully, thanks to its extensive colour palette and precise gradation.
Motionflow XR keeps the action smooth
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
Clean rear look
Keep wires out of sight, thanks to a hidden cable panel structure. All of your cables are fully concealed behind the panel, and run down through the centre of the stand, so everything looks tidy.
Immerse yourself in 3D
Enjoy compatible Blu-ray movies, TV broadcasts, and web videos with finely detailed 3D images. See pictures with a more natural depth of field and immerse yourself in sport, movies, and games like never before. You can also connect to a 3D Blu-ray Disc player and enjoy 2D video upscaled to simulated 3D with enhanced depth and improved on-screen image detail.
All of your cables can be neatly arranged across the back of the TV and channelled into the stand, so there are no wires visible from the front.
Pale gold finish
The sophisticated aluminum bezel is finished with a strip of pale gold for a refined look that gives a premium feel to any space. The pale gold colour sits perfectly alongside your furniture for an elegant viewing experience.
Easy to plug and play
Easily connect a USB or HDMI into the side of your TV to start playing. Just close the side cover to keep things tidy when you're not using it.
BRAVIA meets Android TV
Your smart TV just got smarter. Think of all the stuff you love doing on your smartphone or tablet, now on the big, beautiful BRAVIA screen. All-new Sony Android TV lets you connect and enjoy any content, from apps to movies, between different Android devices the simplest and easiest way ever.
Say what you want to see with voice search
Spend less time browsing, and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies" for example, brings up a list of suitable options.
Google Cast: Plays nice with your other devices
BRAVIA is Google Caststyle name="sup"TM/style ready so you can easily cast your favourite entertainment like YouTubestyle name="sup"TM/style or Pandorastyle name="sup"TM/style from your personal device onto the stunning BRAVIA screen5. You can cast from Androidstyle name="sup"TM/style, iOSstyle name="sup"TM/style or your laptop.
Content Bar: find everything fast
The unobtrusive content bar quickly lets you find the movie, TV show or video you're looking for. Call up the Content bar and you can keep watching, while you scan through live TV, videos on demand, downloaded TV shows and much more. You can even customize the content bar to show you the content you go to most often first.
Made to listen: ClearAudio+
Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.
Google Play: A world of content and apps
Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps6 on your TV in a brand new way.
DSEE restores detail to your digital music
Low-resolution Internet video, catch-up TV and other heavily compressed audio files don't always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.
Clear Phase for smooth, balanced frequencies
BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by sampling the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speakers natural response resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Cinematic S-Force Front Surround
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag and sound wave spectrum using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.
Make the moment yours with Photo Share
Share photos through BRAVIA, and let your friends save their favourites. Wireless transfers are quick and stable over our network. Photos can be shared at their original size with your Android (Android 2.3 and above) or iOS (iOS 5 and above) smartphones. There's no Internet connection and no apps needed.
IR Blastercontrol everything with one remote
The Infra-red (IR) Blaster lets you control other devices in your home from your Sony TV remote. You can use it to control your Set-top box (cable box) with the TV remote controller.
Stream PlayStation games straight to your TV
Play selected PlayStation 3 games directly through your TV or Blu-ray Disc playerno console required. Get your first glimpse of PlayStation Now, which brings streaming technology to the immersive world of PlayStation gaming. Just pair a DUALSHOCK4 controller with the TV and you're ready to play with the same speed and responsiveness as a console.
Enrich your viewing with the TV SideView app
Find, record and talk about your favourite TV shows using the TV SideView app. Use your tablet or smartphone (Android or iOS) to see the latest TV schedule as well as view the most popular TV programs currently trending. Once you've found what you want to watch, you can set an alarm so you never miss the shows you love. Live tweet your reactions and see what other viewers are saying.
Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting-edge smart features and easy app access. You can also watch Marco Polo in 4K HDR today, with a premium Netflix subscription. Members will be able to enjoy more HDR content in the coming months.
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